Weka

Marketing Generalist · AI Optimization · Growth & User Acquisition

60,000+ Users Acquired
$300M+ Volume Driven
View My Work Get in Touch
01

Projects

Premia Labs logo
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Premia Labs

  • Owned content marketing, editorial ops, and user acquisition strategy across all Premia products
  • Built brand voice guidelines, SEO frameworks, and ran KOL campaigns and the Premia newsletter end-to-end
  • Content Strategy
  • SEO
  • User Acquisition
  • DeFi
Premia Academy logo
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Premia Academy

  • Built a free DeFi trading education platform from concept to launch, covering fundamentals to advanced options strategies
  • Authored all curriculum content and drove ongoing SEO optimization and organic distribution
  • Education
  • Content Strategy
  • SEO
  • DeFi
Kyan logo
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Kyan

  • Led full rebrand from Premia Blue to Kyan — naming, messaging framework, and GTM strategy from ideation through launch
  • Developed product positioning and launch campaigns; authored all outward-facing content across social, blog, and docs
  • Rebrand
  • GTM Strategy
  • User Acquisition
  • DeFi
Archetype logo
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Archetype

  • Conducted competitive market research to define product direction and content strategy for a cross-chain swap aggregator
  • Managed end-to-end content production workflows and implemented analytics dashboards to track campaign performance
  • Organized a GTM incentives campaign to drive user adoption and engagement at launch
  • Market Research
  • GTM Strategy
  • Content Strategy
  • Web3
02

About Me

Photo of Weka This was not made by AI

Marketing Specialist with 4+ years in crypto & DeFi. Drove the acquisition of 60,000+ users and contributed to $300M+ in trading volume.

Built a DeFi educational platform to 30,000+ users and 6,000+ hours of engagement from scratch. Specializing in content strategy, user acquisition, and community growth for crypto-native products.

03

Skills

Content & Strategy

  • Content Marketing Strategy
  • SEO & AEO Optimization
  • Go-to-Market (GTM) Execution
  • Brand Positioning & Messaging
  • Newsletter & Email Marketing
  • Technical Writing
  • Ghostwriting & Thought Leadership

Growth & Performance

  • User Acquisition & Growth
  • Performance Marketing
  • A/B Testing & Funnel Optimization
  • Marketing Analytics & KPI Reporting
  • KOL & Influencer Marketing
  • Community Building
  • Social Media Strategy

AI Workflows

  • AI-Assisted Content Production
  • Prompt Engineering
  • LLM Workflow Automation
  • AI SEO & AEO Optimization
  • Content Repurposing Pipelines
  • Agentic Research & Summarization

Tools & Platforms

  • Google Analytics
  • WordPress & CMS
  • Adobe Photoshop & Premiere
  • Figma & Canva
  • Notion / Asana / Trello
  • Email & Newsletter Platforms
  • SEO & AEO Tools
04

Get in Touch

Open to marketing roles, consulting, and content collaborations in DeFi, Web3, and crypto. Available for remote work worldwide — feel free to reach out.

Email wekaaxyz@gmail.com

Jam of the Day